Unicorn Ingredient Hunter
• Seeking Unicorn Ingredients •
for the Food • Beverage • Dietary Supplement • Cannabis Industries
Do You Have a Unicorn Ingredient ???
At NUTRITION INNOVATION, we are always hunting for UNICORN ingredients that are safe, efficacious, highly functional, natural, cost effective and deliver results to the end consumer!
Unicorn Ingredient Criteria
• Cost - is your unicorn cost competitive on a $ / serving?
• Dosage - a perfect unicorn requires a only a small amount "mg vs. g" to deliver on health claims
• Claims - does your unicorn deliver multiple health benefits?
• Regulatory - is your ingredient GRAS and widely accepted in both domestic and international markets?
• Organoleptics - will the unicorn ingredient impact sensory (aroma, taste, texture, visual) and the consumer experience?
• Product Form Compatibility - is your unicorn backwards compatible? RTD → RTM → Bars / Foods → Solid Dosage for multiple product form options?
