Founder & CEO - Alan Roberts, M.S., is a prominent figure in the nutrition and product development industry, recognized for his innovative contributions across the food, beverage, and dietary supplement industries. Previously serving as Vice President of Product at Blueprint, Roberts led all aspects of product development and execution for the company, leveraging his extensive background in formulation, ingredient sourcing, regulatory and commercialization.

Roberts is currently the founder and owner of Nutrition Innovation, where he has provided product development and consulting services to a diverse client base. His expertise has been instrumental in the successful launch of numerous products for major industry players, including Viva Life Science, Herbalife International, Natrol (Vytalogy Wellness), and Instone Nutrition—a sports nutrition startup co-founded with Sylvester Stallone. Roberts is a published author and the inventor of patented nutritional products, notably co-inventing Peak O2®, a clinically studied organic mushroom blend designed to enhance athletic performance.

Throughout his career, Roberts has been recognized for his leadership and innovation, frequently speaking at industry events and workshops on topics such as sports nutrition, functional beverage formulation, and product development.

A significant recent achievement in Roberts' career is his nomination for a NEXTY Award, which celebrates excellence and innovation in natural products. The NEXTY Awards are among the most prestigious honors in the natural products industry, highlighting products and leaders that demonstrate outstanding innovation, integrity, and inspiration. Roberts' 2023 NEXTY nomination underscores his ongoing commitment to advancing the field through science-driven, consumer-focused solutions.